I build strategies that drive brand awareness and acquisition for B2C and B2B brands

I'm a passionate marketer with over 7 years of experience developing and executing integrated campaigns across online and offline channels. I have worked with companies such as American Express, Justworks, Andre Assous, and Material Connexion on various campaigns including cobrand, repositioning, test-and-learn, and awareness. My experience spans email, social media, out-of-home, audio, and website content providing me with a strong understanding of how different mediums work and their impact when combined. My approach involves market research, internal and external collaboration, and performance analysis to optimize strategies and grow the brand continuously.